What Is the Labubu Big Into Energy Series? 🧸
The Labubu Big Into Energy series is a blind box collectible line released by Pop Mart as part of their flagship The Monsters IP, designed by Hong Kong-based artist Kasing Lung. It features Labubu — the instantly recognizable pointy-eared, wide-grinned creature — dressed in vibrant, bold color palettes that radiate pure energy and attitude.
Released as part of Pop Mart's 2025 global rollout, the series became a viral sensation almost immediately, with unboxing videos racking up millions of views on TikTok and YouTube. The combination of bold color design, the thrill of the blind box mechanic, and the near-impossible secret figure made Big Into Energy one of the most traded series of the year.
📦 What's a blind box? Every box is sealed — you don't know which figure you'll get until you open it. This is the core mechanic Pop Mart built its entire brand around. Each figure has a specific pull probability, with the secret figure being the hardest to obtain.
All Figures in Labubu Big Into Energy — Complete Lineup 🎨
The Big Into Energy series features 9 standard figures + 1 secret. Each design gives Labubu a distinct color story and personality, ranging from electric neons to deep saturated tones. Here is every figure in the official lineup:
Bold crimson and orange tones with flame-like detailing on Labubu's iconic fuzzy body. The most visually striking of the warm-palette figures.
StandardA deep cobalt and electric blue colorway with high-contrast white accents. One of the most popular variants among collectors.
StandardNeon lime-green with dark undertones. Inspired by energy drink aesthetics and Y2K design language — an instant fan favorite.
StandardRich mustard yellow with metallic bronze highlights. The "warm gold" of the series — elegant and eye-catching on any shelf.
StandardA deep violet-to-lavender gradient body with iridescent sparkle details. The most "premium-looking" standard figure in the lineup.
StandardHot bubblegum pink with white and black contrasts. Viral on social media and one of the top-traded variants on StockX.
StandardClean pearl-white with icy blue shadow effects. The minimalist's choice — and one of the hardest to keep pristine due to its light finish.
StandardMatte black with dark charcoal details and subtle red accent eyes. A collector staple — the stealth colorway of the series.
PopularMulti-color holographic finish that shifts between pink, blue, and gold depending on the light angle. The most photogenic figure in standard rotation.
Fan FavoriteThe chase figure. Full metallic body with translucent electric-yellow detailing, glow-in-the-dark elements, and an alternate facial expression not found on any other figure in the series.
SECRET🎨 Design note: All figures in Big Into Energy share the same base Labubu sculpt from The Monsters series — what differentiates them is entirely the paint application, colorway, and finish. Kasing Lung's original creature design remains untouched, which is part of what makes the series feel cohesive despite the wild variety.
The Labubu Big Into Energy Secret Figure — Everything Revealed 🔐
No question gets asked more in the Labubu community than: "What is the secret figure in Big Into Energy?" Here is everything confirmed about the chase piece.
Secret Figure: Lightning Labubu — Key Details
Colorway: Full chrome-metallic body base with translucent electric yellow accents. Special feature: Glow-in-the-dark fur detailing on the ears and tail — visible in low-light conditions. Expression: Alternate facial mold — a wide open-mouth roar pose, exclusive to the secret figure. Packaging: Comes in the same sealed black box as standard figures with no external indicator.
How to identify the secret box before opening
Pop Mart does not officially provide a method to identify the secret figure without opening the box — this is intentional. However, experienced collectors have noted a few weight-based observations: the secret figure, due to its metallic paint and alternate sculpt elements, may weigh approximately 2–4 grams more than the standard figures. This is unconfirmed by Pop Mart and results vary by production batch.
- Buy a full display box (12 units): statistically, one secret appears in every 72 blind boxes — buying 12 doesn't guarantee it, but buying multiple display boxes at once significantly improves your odds vs. single pulls
- Shake test: some collectors report the secret rattles differently due to its weight distribution — this is anecdotal and not reliably confirmed
- Buy from Pop Mart directly: third-party resellers sometimes open boxes to cherry-pick secrets — buying sealed display boxes from Pop Mart stores or the official app gives you the best guarantee of untouched stock
- Trade, don't pull: if the secret is your only goal, secondary markets (StockX, eBay, r/LabubuCollectors) may be cheaper than statistically pulling it yourself at current resale margins
- Group buy: split a 72-box case with friends — if odds hold, one secret is guaranteed and the cost per person drops significantly
Price Guide — Retail vs. Resale Value 💰
The Big Into Energy series sits at one of the higher price points on the secondary market compared to other Labubu drops. Here is a complete breakdown of current market values across all figures.
| Figure | Retail | Resale (avg) | Premium |
|---|---|---|---|
| ⚡ Lightning Secret | $18.99 | $180 – $280 | +850% |
| 🌈 Prism Storm | $18.99 | $55 – $85 | +230% |
| 🖤 Midnight Black | $18.99 | $45 – $70 | +175% |
| 🩷 Neon Pink | $18.99 | $38 – $58 | +125% |
| 🟣 Plasma Purple | $18.99 | $32 – $50 | +100% |
| 💙 Electric Blue | $18.99 | $28 – $42 | +75% |
| 💚 Acid Green | $18.99 | $24 – $38 | +55% |
| 🔴 Fire Surge | $18.99 | $22 – $34 | +45% |
| 🟡 Golden Voltage | $18.99 | $22 – $33 | +40% |
| 🤍 Arctic White | $18.99 | $20 – $30 | +30% |
Prices are sourced from StockX, eBay sold listings, and community reports on Reddit's r/LabubuCollectors as of Q1 2026. All figures have maintained positive resale premiums since release — an unusual performance that reflects the sustained popularity of the Big Into Energy colorways.
Where to Buy Labubu Big Into Energy 🛒
Whether you're looking for retail price or hunting a specific figure on the secondary market, here are the best options — ranked by reliability.
- Pop Mart Official App & Website (popmart.com): The safest option. Launch notifications, online blind boxes, and waitlist access for new drops. Set up alerts for restocks.
- Pop Mart physical stores: Available in major US cities (NYC, LA, Chicago, Houston, Atlanta). In-store Robo shops dispense individual boxes. Best option to feel box weight before buying.
- StockX: Authenticated resale platform. Best for buying specific revealed figures at a fair price with authenticity guarantee. Higher fees but zero scam risk.
- eBay (Sold Listings filter ON): Huge selection, but buyer-beware. Always check seller feedback score above 98% and look for original Pop Mart packaging photos.
- Reddit r/LabubuCollectors & r/Blind_Box_Collectors: Community trades and sales. Lower prices, but requires due diligence. PayPal G&S for all transactions.
- Local Facebook Marketplace & meetup groups: Best for building a collector network, in-person inspections, and avoiding shipping risk for fragile figures.
Collector Mistakes to Avoid ⚠️
The blind box secondary market is full of pitfalls. Whether you're new to Pop Mart or a seasoned Labubu collector, these are the most common — and costly — mistakes when buying Big Into Energy.
Who Created Labubu? The Story Behind The Monsters 🎨
Labubu was created by Kasing Lung, a Hong Kong-born artist and illustrator. The character first appeared in Lung's picture book series The Monsters in the early 2010s, inspired by Nordic mythology and forest creatures. Labubu is recognizable by its oversized ears, mischievous wide grin exposing a row of sharp teeth, and soft, fur-like texture.
Pop Mart partnered with Kasing Lung in 2019 to bring Labubu to the blind box format, and the character exploded in popularity globally in 2023–2024 — partly fueled by celebrity endorsements (most notably from BLACKPINK's Lisa, who posted about her Labubu collection to her 100M+ Instagram followers) and viral unboxing content on TikTok.
Why Big Into Energy became Pop Mart's breakout series of 2025
Three factors aligned: the bold, social-media-friendly colorways were perfectly designed for TikTok unboxings; the series launched during a global Labubu supply shortage that made it feel even more exclusive; and the resale premium across the entire lineup (not just the secret) made it a legitimate collector investment, not just a fan purchase. By week 3, searches for "big into energy labubu" on Google US had surpassed 74,000 monthly queries — a record for a Labubu series launch.
Frequently Asked Questions ❓
Answers to the most searched questions about the Labubu Big Into Energy series.
Should You Buy Labubu Big Into Energy? Our Verdict 🏆
If you're a Labubu or Pop Mart collector, Big Into Energy is a must-have series — the colorway quality, the viral momentum, and the sustained resale premium across all figures make it one of the strongest series Kasing Lung and Pop Mart have released under The Monsters IP. Even without pulling the secret figure, any standard figure holds its value well above retail.
If you're buying purely for the secret figure, calculate your expected cost before pulling blindly. At $18.99 per box and a 1/72 pull rate, your expected cost to pull the secret is roughly $1,367 — versus buying it directly on StockX for $180–$280. The math strongly favors buying the secret outright unless you also want the standard figures.
💡 MPOUCK Collector's Tip: The best strategy for Big Into Energy is a full display box (12 units) split with a friend. You get 12 figures between you, near-guaranteed variety, no duplicates at the start, and you're collectively 1/6 of the way to a statistical secret pull — all at retail price.